Birth is not only about making babies.
Birth is about making mothers - strong, competent capable mothers, who trust themselves and know their inner strength
Barbara Katz Rothman
About Jade
- This is my
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life's work
30+ years guiding parents through one
of life's most profound transitions.
A TRUSTED Birth and Postnatal specialist
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Birth & Postnatal Doula
Antenatal Educator
Advanced Hypnobirthing Specialist
Transformational Birth Coach
NNEB Nursery & Maternity Nurse
Parenting Mentor
Breastfeeding Counsellor
Babywearing Consultant
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Jade is known for ...
her calming presence, deep knowledge, and genuine down-to-earth nature. She is sought after by clients across Cheshire and London, including public figures, creatives, and high-achieving professionals who value exceptional doula care, in-depth informed birth preparation, highly experienced guidance, and a nurturing start to parenthood. Jade has the intuitive ability to meet each client exactly where they are with personalised, responsive coaching and support, honouring the emotional and physical transformation birth is.​​​​​​
Where it all began ...
I came to this work the way most profound things arrive, unplanned!
In 1989, I was 18 years old and studying at Chelsea Collegeof Art, preparing for a career in design. But life had other plans. One day, it handed me not just a sketchpad, but a positive pregnancy test.​
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I didn’t leave art college with a degree, at a time with no provision for continuing as a young mother, I left before graduating for something far more fulfilling and life-changing: the beginning of my journey into motherhood and the inspiration for the work that would come to shape the rest of my life
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My own journey through motherhood from my first baby in 1989 to my fifth in 2013, alongside supporting expectant parents and young families, showed me something , I haven't been able to look away from since . . .
. . . emotional support
is often missing when
women need it most. How a woman is made
to feel during pregnancy, birth and early motherhood is not separate from how her experience unfolds.
It shapes it.
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Pooh, how do spell love?
"You don't spell love Piglet,
you feel it"
It's the little things ...
After the birth of my first baby, my earliest professional years were shaped by hands-on, heart-led work as a Nanny, Maternity Nurse and NCT Breastfeeding Counsellor.
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It was in those quiet, everyday moments, passing on birthing wisdom, helping settle newborns, supporting feeding, offering babywearing guidance, and holding space for first-time mothers and overwhelmed parents, that I began to deeply understand the power of being truly supported.
What felt heavy became lighter, what felt overwhelming became possible. What looked like small gestures often made the greatest difference.
The families I supported moved through this life-changing transition with more ease, and the care I shared continued toshape their journey long after our time together ended.
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Years later, as a single mother of three, I spent ten years immersed in legal study, professional training and practice, building a career as a Legal Executive in the City of London, where I advocated for high-profile and high-net-worth clients in complex legal cases. That work strengthened my emotional resilience, sharpened my intuition, and developed a level of professionalism that still shapes how I support clients today. And even though I worked hard to get there, and genuinely loved parts of my legal career, I had worked hard for it, but it never quite felt like the right fit.
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The call that changed it all ...
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​I left work immediately and met them at the hospital. I stayed supporting them through her labour, not as a professional, not as family, or as a close friend but as a calm, steady presence that somehow felt essential. Quietly holding space in the middle of the storm.
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That moment revealed something to me. Supporting her in that hospital room didn’t feel like stepping into something new. It felt like coming home. She saw it before I did: this wasn’t something I had to become. It was something I already was.
​It was another day working in the City when the call came mid-meeting, mid-case, mid-career. A mother from the school run was on her way to hospital, in premature labour at just 26 weeks. She wasn’t a close friend.
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But in that moment, frightened, overwhelmed, and unsure, she chose to reach out to me. Her husband was with her, but equally scared. she was feeling at her most vulnerable. She didn’t need to explain. She just said, “Can you come?”as if she already knew I’d bring something no one else could.
Having two more babies in my forties gave me the opening I'd been waiting for to step away from law and return fully to the work I was meant to do. Committing more time to supporting new mothers with breastfeeding and babywearing.​ It was the clear connection between birth experiences and new mothers emotional wellbeing that led me to complete my doula training in 2017. After a year working as a doula in London, our family relocated to Cheshire, and The Birth Doula Cheshire was born.
There is consistently high demand for my services, something I never take for granted. Clients often tell me this reflects the genuine care, commitment and skilled support they receive throughout our time together. Many families return for subsequent births and remain in touch for years afterwards, reflecting the trust and connection at the heart of my work.​
City Lawyer to Birth Doula ...
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My work is experiential, ancestral, and deeply instinctive. Bearing witness to birth, feels sacred. Supporting another woman as they cross the threshold into motherhood, however that happens, goes beyond words, and is always an honour and a privilege.
The Path to a
Transformational Birth ...
Attending births week in, week out over the last decade has taught me something essential: supporting clients needs to go deeper than information and empathy
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The birth preparation I was already offering, through breathwork, embodied tools, emotional support and birth coaching, was having a profound impact. Again and again, clients told me how this knowledge transformed their experience. I deepened my research, invested in further training, refined what worked and shaped it into would become my transformational birth
coaching approach
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That’s the foundation of the work I now offer through doula support, one-to-one coaching, and group classes.
I’m genuinely grateful to every family who chooses to work with me. Their trust allows me to continue doing this meaningful, valuable work, and they inspire me every day to keep sharing what truly matters.
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The moment a child is born,
the mother is also born.
She never existed before.
The woman existed,
but the mother never.
A mother is something absolutely new
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The Full Circle ...
​​​​And that baby boy I birthed whilst still a teenager, the one who led me, unknowingly at the time, onto this path? ​The baby that made
me a mother, remains, alongside his two brothers and two sisters, my greatest teachers and inspirations. He’s now a father himself, to my beautiful grandson, Reuben. Watching my eldest step into parenthood
with presence and care has been one of the greatest joys of my life.
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A contemporary artist based back in Chelsea. The place where I first stepped into motherhood is now where he creates work that challenges, moves, and inspires.There’s something so powerful about that full circle.
You can follow his journey and see some of work here:
@mr.controversial.art​​
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Reuben
Highest Standard
Trained to the
with leading professionals in midwifery, birth, breastfeeding, babywearing, biomechanics,
hypnobirthing, breathwork, newborn and postnatal care. The insight I have gained through my professional training and years of experience supporting families has shaped the way I prepare clients for birth, & new parenthood.​ I have listed below is a selected overview of the qualifications and professional development most relevant to my client work. It is not an
exhaustive list of every course, workshop or area of specialist study I have undertaken.
I continue to undertake new training each year to deepen my knowledge and provide
an even stronger service for the families I support.
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Accredited & Recognised Doula​​
BIRTH BLISS ACADEMY & DOULA UK
To become Birth Bliss accredited and a recognised doula with Doula Uk involves completing a training course, a mentoring programme and a recognition and / or accreditation process as well as a adhering to a code of conduct and ethical guidelines.
Westminster Insurance
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PUBLIC LIABILITY & PROFESSIONAL INDEMNITY
Specific Insurance covered for : Birth and Postnatal Doula Support, Breastfeeding & Babywearing Support, Antenatal Education & Hypnobirthing 1:1 Coaching & Classes, Biomechanics movement instruction, Pregnancy Yoga, Postnatal Yoga and Embodied Practice.
Training currently in progress
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Pregnancy, Postnatal and Parent & Baby Yoga
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Birth Specialist Diploma - including :
1. Aromatherapy for Labour and Birth​
2. Nurturing Touch for Birth Partners​
3. Mother circle facilitator training​
4. Prenatal Nutrition
5. Meditation for Birth
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Doula Training & Education
BIRTH BLISS ACADEMY | BIRTH RIGHTS.ORG
Doula Training Course London - Kicki Hansard
2017
2021
Birth Rights Training | Protecting Human Rights in Childbirth
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NNEB Nursery Nurse Training
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1990 - 1992 NATIONAL NURSERY EXAMINATION BOARD | LONDON
Gold Standard Training for Nannies, Maternity and Nursery Nurses.
The 2 Year training covered all aspects from birth to 7 years : Child Development | Play & Education | First Aid | Daily Routines | Health
& Hygiene | Work Placements
2021
Supporting Medically Complex Pregnancy and Birth with Physiology
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Hypnobirthing Training
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Registered Childminder Training
2019 & 2024 | MAMA SERENE & LOVE YOUR BIRTH
Mama Serene - Hypnobirthing Theory and Practice
2019
2021
Love Your Birth - Advanced Hypnobirthing Teacher Training
Marie Mongon Hypnobirthing : Personal Practice
KG Hypnobirthing : Personal Personal Practice
1995 : NCMA (NATIONAL CHILDMINDING ASSOCIATION) | LONDON
Training course to run a Home based child care provision
First Aid Training | Safeguarding Training | Health & Safety
EYFS ( Early Years Foundation Stage) | Food Safety & Hygiene
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Birth Coach Training
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2019 to 2024 | LONDON & ONLINE
Embodied Practice for Birth
2020
2021
Birthing Biomechanics : Shellie Poultner
2022
Conscious Connected Breathwork
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Family Support Worker Training
2010 : HOME START | LONDON
Supporting families in crisis in the local community
Safeguarding | Child Protection | Guidance communication | Family Challenges | Attachment theory | Confidentiality & Boundaries
2024
The Neurophysiology of Physiological Birth
Babywearing Training
1990 TO 2025 | SCHOOL OF BABYWEARING | SLINGABABY
Consultant led Peer Support Training
1990
2010
Consultant Led Peer Support CPD
2005
School of Babywearing Peer Support Course
Slingababy Consultant Course
2005
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Breastfeeding Training
1990 TO PRESENT - NCT & NHS | LONDON
1990 - 1992
NCT Breastfeeding Counsellor Training
2010
NHS Breastfeeding Peer Supporter Training
2018
ABM CPD Training
CPD & Updates : Kathryn Stagg IBCLC
Ongoing
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Contact
Feel free to reach out!
Whether you have questions about my Doula Support, Group Classes, Workshops or One to One Birth Coaching, I would love to hear from you. Send me a message or book a call with me via my contact form
I look forward to being a part of your journey to parenthood.
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